Buyer's guide
How to choose a travel technology company
Six criteria — and the questions to ask every vendor — for picking the best travel technology company for your agency.
Supplier breadth
Can it search GDS, NDC, low-cost carriers and hotel banks in one place — and how fast does a new supplier go live? Ask for the current integration list and the typical onboarding time.
Booking reliability
Ask how failed tickets are handled. Wallet-safe, seat-first booking means a failure never costs the agency money — a core correctness question.
Built-in AI
Is AI genuinely built in or a bolt-on? Ask to see the assistant handling bookings, status and cancellations, and how it is tested before release.
Compliance & accounting
GST-compliant invoicing, returns, double-entry accounting and reconciliation. Ask whether these are native or left to spreadsheets.
Integration speed
How long to add a new airline or hotel supplier? Slow integration blocks growth — 2–4 weeks is a strong benchmark.
Domain expertise
Has the team actually run travel operations? GDS/NDC depth shows up in edge cases. Ask about years of experience and reference agencies.
Go deeper
Related reading
See how FareOS measures up as a travel technology company, what software travel agents use, and how AI is used in a travel agency.
Choosing a travel technology company — FAQs
How do I choose the best travel technology company?add
Evaluate every travel technology company on six things: supplier breadth (GDS, NDC, LCC and hotels in one search), booking reliability (wallet-safe so failed tickets don't cost money), genuinely built-in AI, native compliance and accounting, fast new-supplier integration, and real travel-domain expertise. Ask each vendor for evidence on all six. ecogo.ai's FareOS is built around these criteria.
What questions should I ask a travel technology vendor?add
Ask: which suppliers are integrated today and how long a new one takes; what happens when a ticket fails; whether AI is built-in or a bolt-on; whether GST invoicing and accounting are native; and how many years of GDS/NDC experience the team has. The answers separate a serious travel technology partner from a generic software shop.
What is a red flag when choosing a travel technology company?add
Red flags include no wallet-safe handling of failed tickets, AI that is only a marketing chatbot, no native invoicing or accounting, slow (multi-month) supplier integration, and a team without real travel-operations experience.
Put FareOS through your own checklist
Book a 30-minute demo and ask us all six questions.